Humans have a tendency to prefer audio visual input to simply text. That is because the brain prefers symbols and pictures to plain text. This is why YouTube has become such a popular and important thing for most people who want a presence on the net.
The fact is that YouTube videos often show up on Google search engine results and rank higher than most optimized sites. As an internet marketer, you cannot ignore what the implications of this are. If a YouTube video is properly optimized, it could give your business the boost it needs.
Here are some tips to use YouTube for your SEO
* Keep it short. No one is going to see a 30 minute video on web hosting. Besides you are not Brad Pitt. So keep it short and to the point. * Short videos cut production costs, upload and download times. * Prepare a script, rehearse it, tape it so that you know how it sounds. This will help you deliver your script crisply without stammering or mumbling. * Film it in the highest quality format you can afford. * Allow comments on the video. Interaction is good for business. * Use the text boxes and annotations. But be sparing about it. Do not go overboard as this can distract attention from the video and even irritate the viewer. * Search engine spiders do not comprehend videos so use the text fields with key words. SEO is all about key words. Your key words should appear in titles, description and tags of the video. Use long tailed key words, original titles and optimized tags. * Try to make your content original. YouTube viewers are picky that way. The more original the content is, the better the chance of standing out. * Use interaction as a method of creating interest in your videos. Comment on other videos, make friends. All this helps in virally marketing your video. * Enable embedding but follow the link. You want the outside website to be relevant to your business. * Increase your video views by email campaigns and showcasing your video on blogs and websites. * Participate in social networking sites. This will help getting your on to YouTubes home page. * Use major video sites using software like Tube Mogul and Traffic Geyser to submit your video to all major video sharing sites. These softwares even offer top drawer analytics so that you can tweak your videos and optimize them. * Use YouTube Insight to evaluate your video and learn from other videos. These statistics give you great insight and help improve your videos. * Monetize your videos using adsense so that you can start earning from your videos immediately. * Do not use programs that are unethical and help you create false accounts and backlinks for your videos. YouTube like Google will ban you permanently.
As I said earlier, audio visual media is more popular than plain text. Utilize it to SEO your website and your business.
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