The Increasing Importance of Web Page Validation in Google SEO Results
It has been announced just recently that as Google moves towards the future, more stringent measures will be used to measure a website’s value and therefore ranking. Most web developers are completely at peace with creating web pages that may look good without giving any importance to how the page code is written. This can cause different browsers to have different problems displaying the page properly.
This has usually never caused ranking problems, as Search Engines simply where not concerned with such page details. That is going to change. Google points out the following: A page that does not follow the rules will cause some browsers and therefore some visitors to experience some sort of problems down the road. In essence the best way to guarantee your best chance at good Google SEO rankings is to make sure your code is clean. Double check your code twice, make sure you close a table before starting another one and most importantly use the validator tools created by the World Wide Web Consortium, which is the world organization in charge of creating web standards.
Most people get lazy, right around this point, after having spent weeks researching keywords, mapping an SEO strategy, and creating great content. It is like having a 3 year old child try to communicate chemistry or calculus. Your web site optimization strategy is only as good as your weakest link.
Getting used to checking your pages for validation often only makes you a better web developer and in the end you will know what things to avoid instinctively. We usually create a simple page, make sure it validates, and the use it as a framework for other pages. Also, we add the validation logo on every page during development, so as we code a web site, we can simply click on the validation icon after uploading the page and find out if there are any validation errors.
Keep in mind that in the future, it is very likely that if your pages don’t validate, you will never see any of your pages reach top-10 status on Google Search Engine Result Pages.
This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.
Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.
While working at Cisco Systems I developed a deep understanding of what is needed to succeed in Business. With 10 years of web development and Google SEO experience, I formed a company to cater optimization services at affordable prices.