In recent years, the flash website development industry has witnessed a surge of flash-based websites, courtesy of some attractive flash designs and flash animations. However, the sole aim of any website is to attract more traffic and customer loyalty. Hence, it is very important to optimize the site, be it a simple HTML site or an eye-catching site built via Flash technology.
Optimizing a Flash Website: The Basics
There are various elements of a website that require optimization including usability, accessibility, search engine optimization and the download speed of web pages. When you design a flash website, always try to find a perfect balance between these elements from the perspective of the site objective and the site design.
Citing the advantages of flash website optimization:
Flash-based websites are highly interactive and expressible. An optimized flash website with embedded animated features has a lasting impact on the human mind, thus ensuring more customer visitors. Easy presentation of products and services ensure easy accessibility, thus more customer purchases. An optimized Flash site is always visually appealing, attractive vector designs have a charming influence on the customers mind.
And the disadvantages:
From an SEO perspective, Flash web sites are not search engine friendly. This is because search engine crawlers cannot index the content of flash websites. This can result into poor PR in SERPs. The page load speed of a flash website is very slow compared to an HTML site. This can result in visitor turnoffs. In a flash web site development scenario the file size for creating a website is very large. Thus optimizing a flash web page and uploading it can be tiresome.
To conclude, Internet is a global topic. So, when you design a website in Flash, make sure you understand the pros and cons of optimizing flash based website.
I am the webmaster at www.synapseindia.com ? A web development company offering flash web site development to businesses in India and abroad.