Have you thought about corporate web marketing strategy? With the attention that “offline gold” and “cash cow” types of techniques have received lately, it is worth considering the differences between what an internet marketer who is selling ebooks and affiliate products does and what a bricks and mortar business wants on the web. Thus, this article on corporate internet marketing technique using Commission Blueprint 2.0.
When you’re selling an ebook, you may be hiding behind a pen name. You’ll seldom meet the people that you sell the products to in the flesh. The anonymity of the Net is one of the reasons that many marketers get into this business.
A bricks and mortar business, on the other hand, needs a classy corporate online marketing strategy. They really supply the products or services to their customers. They may even know their customers by name. The things we as net marketers do to generate sales don’t always work offline.
For example, we have heard again and again stuff like “it does not have to be perfect, just get it up there,” and “your 10th grade English teacher doesn’t have to approve the article, just get it done.” With companies, though, these things do matter. You may even have to sacrifice SEO best practices to help the company preserve their corporate image.
Speaking of company image, according toCommission Blueprint 2.0, corporate internet marketing plan demands that we think about how pretty a web page is. As online marketers, we all know that some things distract from the sales process. Regularly “ugly” pages are the most effective. But, because companies worry about both branding and investment return, there is a balance to be considered with offline businesses.
Ultimately, most offline businesspeople have to work in their companies and they have no time to find out about all of this “internet promoting stuff.” When you recommend to them that they add an “autoresponder,” they’ll look at you with a blank face. You have got to explain things quickly and in language they can understand. Plenty of these business owners will have rarely surfed the Net themselves and haven’t any idea what can and can’t be done. They’ve been told that they must have a website in today’s economy, so they hire you. They do not know what SEO is, and if you try to explain it , they still will not get it. To some extent, you’ve got to ask them to trust you to make the decisions as to what corporate online marketing methodology to pursue.
In sum, you should know that building a web business and making a business of building websites for businesses are somewhat different animals. As such, there are specific things you’ve got to study corporate web marketing methodology.
Further reading: Commission Blueprint 2.0
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